Seeing Red is a fairly regular art project exploring menstruation, started in April 2009 by Anna and Johanna.

Through visual imagery, mainly photography so far, we play around with our own feelings and experiences of bleeding. In doing this, we aim at not only creating beautiful images, but ones that will hopefully upset what is considered good taste. Since growing up we have been taught to hide our periods: in advertising of sanitary products the blood is blue. Few social spaces allow for an open and frank conversation about our experiences of menstruation and the socially imposed silence adds to the shame some people feel in relation to their periods.

The close connection between menstruation and sexuality is a major part of how we experience this aspect of ourselves and our bodies and is therefore a recurrent theme in our photographs. While periods are something that most female-bodied people have in common, we invite bleeders of all genders to contribute to the project. We welcome art in all mediums, from paintings, to text and video, to name a few. The only guidelines that we adhere to are that we use genuine menstrual blood, and that the blood belongs to the author of the piece. It is central to the project’s idea that the person creating the image, or text, is in full control of how they wish to present and portray themselves, or their artistic idea.

Seeing Red is about making visible the constant, but often hidden, experience of menstruation. It is recognising and reclaiming the visual strength and beauty in the accidental stain, the purposeful stain and the intimacy of blood.



If you want to show our pictures on your website or blog, you are more than welcome to do so, but please let us know and always insert the sentence: Pictures by Seeing Red Project ©  We get really happy when people link to us or talk about us, so feel free to spread the word. Thank you!

Also contact us if you want to do a link exchange with related websites or blogs, i.e. artistic, feminist, queer, personal etc.

Contact us on

3 Responses to “seeing red project”

  1. 1 Kitty
    June 30, 2012 at 7:06 pm

    Thought you might enjoy this blog! xxx Your neighbourhood Kitty Splitter. xxx

  2. June 3, 2013 at 4:34 am

    I almost hate to admit it, but some of your work is just incredibly powerful. I won’t lie and say I love it all, but many are truely moving.

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